Dreams offer relevant, actionable, and unique insights, to those who know where to look.
This is how we do it.
We start with a single dream. We start with a single dream. Every dream contains valuable insights about the dreamer’s waking life—memories, perceptions, and concerns. Some of these are consciously recognized, while others remain below the surface.
Dream reports are provided voluntarily and anonymously by dreamers.
Dreams can be sourced from our extensive dream bank or collected on demand from your organization or community.
Next we integrate our dreams. We gather dreams from a specific population of interest—whether members of a sports team, fans of a particular brand, or employees within an organization. Any shared characteristic that defines a group can serve as the basis for our analysis.
In most cases, our dreambank provides the data slices our clients and collaborators are looking for.
Our goal is to identify patterns that reveal not personal details about an individual dreamer, but the collective concerns, hopes, and perceptions of the group as a whole.
Then its time for in-depth analysis. Working with data scientists and psychologists, we apply advanced machine learning and AI techniques to extract scientifically and statistically valid findings from open-text dream data. We complement this with traditional dream analysis approaches, including Jungian and Gestalt perspectives, to capture the full depth of meaning.
We focus on two key dimensions:
Recurring themes – Patterns in emotions, symbols, and narratives that appear across dreams.
Contextual meaning – How these themes connect to the dreamers’ waking concerns, aspirations, and environments.
Where possible, we invite dreamers to engage in this process. Through interactive visualizations and workshops, we create opportunities for co-creation and deeper exploration.
We turn back to the waking world. Now, it’s time to put our insights into action and reaffirm that dreams matter. To do this, we link our findings to conventional metrics- behavioral trends, engagement levels, consumer preferences, or organizational performance indicators.
By comparing dream-derived insights with real-world data, we validate patterns and assess their impact.
Our approach in action.
-
Dream insights as a leading indicator of shifts in public opinion of Donald Trump
Dreams featuring Donald Trump alongside apocalyptic or immigration themes consistently predicted declines in his favorability ratings one month later—revealing dream analysis as a powerful early-warning tool for public opinion shifts.
-
Dream patterns predict employee engagement declines ahead of benchmark surveys
Dream data identified declines in U.S. workforce engagement before the leading survey benchmark, proving that analyzing employee dreams offers an advanced, scalable way to track engagement trends ahead of traditional metrics.
-
Dream patterns reveal neurodivergent consumers’ preference for sensory richness
Dream analysis revealed that neurodivergent consumers favor bold, immersive sensory experiences—offering brands an advanced, scalable method to uncover sensory preferences that traditional research often miss.
Dream insights at scale have wide-ranging applications, from workplace culture to consumer insights, social research, and innovation. Contact the Center for Organizational Dreaming today to explore how our approach can revolutionize your strategic intelligence.