We’re a specialist research agency that helps brands decode dream signals to anticipate cultural and consumer shifts.
The Center for Organizational Dreaming delivers tailored solutions in the commercial application of nighttime dreams.
We transform subconscious patterns into a competitive edge, uncovering hidden opportunities and shaping the future.
From consumer imagination to emerging demand, our insights help brands anticipate change and make smarter decisions. Based in San Francisco, our team collaborates with partners worldwide.
Discover how dream analytics can unlock new insights and fuel breakthrough innovation.
Our Approach
Dreams reflect our hopes, concerns, and beliefs. They are the first murmurings of our next big ideas, and the early whispers of oncoming crisis. In isolation their signal is lost to the noise of our subconscious. But viewed at scale, alongside the dreams of others, the patterns become clear.
At the Center for Organizational Dreaming we integrate cutting-edge data analytics, deep psychological expertise, and one of the largest dream banks in the world, to explore culture in ways never seen before.
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Talent Intelligence Case Study
Dream patterns predict employee engagement declines ahead of surveys
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Consumer Preference Case Study
Dream reports highlight neurodivergent demand for bold, high-stimulation design
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Gen Z Case Study
Gen Z powerless and pragmatic in dream content
We partner with brands and foresight teams to uncover hidden insights in dreams, translating subconscious patterns into strategic intelligence on consumer perception and emerging demand.
If you’re curious about how this works, we look forward to speaking with you.
Our Team
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Dr Emily Cook
CO-FOUNDER & CHIEF SCIENCE OFFICER
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Kyle Napierkowski
CO-FOUNDER & CEO